SMM

SMM creates measurable demand or attention through a defined channel.

AI-assisted summary of published DOU and Djinni analytics

Salary from $1,040 Posted estimate · last 3 months
Salary to $3,146 Posted estimate · last 3 months
Jobs 609 Last 3 months
Applications per job 12.07 JobNote category match
01

Published signal

Brand / PR / Content + Marketing family
$1,700 Brand / PR / Content median
18% share of Djinni jobs
<7% share of candidates

Hiring Ask for spend or reach, attribution limits, experiments, and incremental outcome.

Candidate Show the funnel, your decisions, and efficient growth—not vanity metrics.

Data Broad content function; SMM, PR, and copywriting may differ. All Djinni marketing specialisations combined.

Independent salary benchmark

DOU salary survey

Source data
June 2026 · 29 respondents
Exact match
Lower quartile$1030
Median$1300
Upper quartile$1850

Salary range history

Lower quartile Median Upper quartile

Social-media managers · monthly net base salary in USD; bonuses excluded; all locations in the published CSV.

Derived from the shortened public salary-survey data published by DOU. Jobnote and DOU vacancy salaries are separate datasets.

Most wanted skills

Counts of active jobs now and salaries.

Facebook Ads 82 $1322–$3373 Analytics 76 $1825–$3286 Media Buying 72 $1507–$3851 Performance Marketing 43 $1798–$3896 Campaign Optimization 41 $1402–$3705 A/B Testing 39 $1985–$3800

Where to hire

Sources

  1. Non-technical salaries — summer 2026 Published signal ·
  2. IT marketing market on Djinni Published signal ·