SMM

SMM creates measurable demand or attention through a defined channel.

AI-assisted summary of published DOU and Djinni analytics

Salary from $1,096 Posted estimate · last 3 months
Salary to $3,208 Posted estimate · last 3 months
Jobs 630 Last 3 months
Applications per job 11.24 JobNote category match
01

Published signal

Brand / PR / Content + Marketing family
$1,700 Brand / PR / Content median
18% share of Djinni jobs
<7% share of candidates

Hiring Ask for spend or reach, attribution limits, experiments, and incremental outcome.

Candidate Show the funnel, your decisions, and efficient growth—not vanity metrics.

Data Broad content function; SMM, PR, and copywriting may differ. All Djinni marketing specialisations combined.

Independent salary benchmark

DOU salary survey

Source data
June 2026 · 29 respondents
Exact match
Lower quartile$1030
Median$1300
Upper quartile$1850

Salary range history

Lower quartile Median Upper quartile

Social-media managers · monthly net base salary in USD; bonuses excluded; all locations in the published CSV.

Derived from the shortened public salary-survey data published by DOU. Jobnote and DOU vacancy salaries are separate datasets.

Most wanted skills

Counts of active jobs now and salaries.

Analytics 164 $1839–$3236 Media Buying 162 $1494–$3825 Facebook Ads 126 $1306–$3357 Performance Marketing 108 $1801–$3714 Campaign Optimization 94 $1424–$3606 A/B Testing 70 $2335–$3778 Social Media Marketing 48 $1217–$2113 Google Ads 39 $1614–$3221 Copywriting 37 $1250–$2095 TikTok Ads 37 $1585–$3443 Gambling 35 $1206–$3580 Content Strategy 34 $1257–$2376 Budgeting 30 $1828–$3636

Where to hire

Sources

  1. Non-technical salaries — summer 2026 Published signal ·
  2. IT marketing market on Djinni Published signal ·