SMM

SMM creates measurable demand or attention through a defined channel.

AI-assisted summary of published DOU and Djinni analytics

Salary from $1,111 Posted estimate · last 3 months
Salary to $3,234 Posted estimate · last 3 months
Jobs 599 Last 3 months
Applications per job 10.92 JobNote category match
01

Published signal

Brand / PR / Content + Marketing family
$1,700 Brand / PR / Content median
18% share of Djinni jobs
<7% share of candidates

Hiring Ask for spend or reach, attribution limits, experiments, and incremental outcome.

Candidate Show the funnel, your decisions, and efficient growth—not vanity metrics.

Data Broad content function; SMM, PR, and copywriting may differ. All Djinni marketing specialisations combined.

Independent salary benchmark

DOU salary survey

Source data
June 2026 · 29 respondents
Exact match
Lower quartile$1030
Median$1300
Upper quartile$1850

Salary range history

Lower quartile Median Upper quartile

Social-media managers · monthly net base salary in USD; bonuses excluded; all locations in the published CSV.

Derived from the shortened public salary-survey data published by DOU. Jobnote and DOU vacancy salaries are separate datasets.

Most wanted skills

Counts of active jobs now and salaries.

Analytics 156 $1862–$3251 Media Buying 149 $1484–$3833 Facebook Ads 117 $1303–$3418 Performance Marketing 100 $1830–$3737 Campaign Optimization 95 $1411–$3623 A/B Testing 53 $2370–$3796 Social Media Marketing 47 $1280–$2160 Google Ads 43 $1594–$3202 Gambling 36 $1200–$3512 TikTok Ads 34 $1501–$3449 Copywriting 32 $1281–$2138 Content Strategy 31 $1283–$2389 Budgeting 30 $1807–$3607 Financial Analytics 29 $1672–$3429 iGaming 26 $1815–$3719 Marketing 26 $1594–$3282

Where to hire

Sources

  1. Non-technical salaries — summer 2026 Published signal ·
  2. IT marketing market on Djinni Published signal ·