SEO

SEO creates measurable demand or attention through a defined channel.

Salary from $1,209 Posted estimate · last 3 months
Salary to $2,514 Posted estimate · last 3 months
Jobs 706 Last 3 months
Applications per job 15.39 JobNote category match
01

Published signal

Marketing family + Exact category
$2,000 Marketing median
$2,950 Senior Marketing median
6 applications per SEO job

Hiring Ask for spend or reach, attribution limits, experiments, and incremental outcome.

Candidate Show the funnel, your decisions, and efficient growth—not vanity metrics.

Data Broad DOU Marketing group; channel roles and titles vary. Djinni platform figure for Q1 2026.

Independent salary benchmark

DOU salary survey

Source data
June 2026 · 53 respondents
Exact match
Lower quartile$1000
Median$1500
Upper quartile$3000
Year over year +7.1%

Salary range history

Lower quartile Median Upper quartile
Historical DOU salary range by survey month and year
Survey Lower quartile Median Upper quartile Respondents
$700 $1000 $1300 25
$800 $1600 $2025 28
$764 $1400 $2000 27
$620 $1075 $2350 34
$552 $740 $1910 20
$600 $1050 $2045 27
$774 $1400 $2300 39
$900 $1400 $2700 29
$1100 $1700 $2200 33
$1000 $1500 $3000 53

SEO specialists · monthly net base salary in USD; bonuses excluded; all locations in the published CSV.

Derived from the shortened public salary-survey data published by DOU. Jobnote and DOU vacancy salaries are separate datasets.

Most wanted skills

Counts of active jobs now and salaries.

SEO 218 $1352–$2723 Ahrefs 112 $1184–$2346 Google Search Console 108 $1308–$2493 Link Building 96 $1161–$2571 Google Analytics 86 $1514–$2676 Screaming Frog 72 $1162–$2442 Analytics 61 $1825–$3286 Semrush 44 $1280–$2488 Google Sheets 38 $1743–$2302 HTML 36 $1402–$2520 Keyword Research 32 $1370–$2473

Where to hire

Sources

  1. Non-technical salaries — summer 2026 Published signal ·
  2. Djinni market analytics — Q1 2026 Published signal ·